Creative strategy and design for Northern Michigan University spanning print, digital, and social campaign deliverables — from admissions marketing and scholarship branding to event design and content strategy. Each piece was developed to unify the university’s storytelling and visual presence under the “Always North” brand. Photography by Ryan Stephens and Northern Michigan University.
WHY IT WORKED
Increased enrollment growth year-over year from 2023 to 2024 admissions cycles with implemented communications strategy and visuals.
Email open rates performance across automated digital marketing campaigns with CTRs performing at over 27%.
MY ROLE
Graphic design, creative conceptual development and direction, digital campaign design and automation using Salesforce and Marketing Cloud, and analytics generation for performance reporting and impact.
