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Brand architecture and design for Thunder Bay Arts Council, spanning print, digital, and social deliverables — from social media marketing and events branding to website design and communications strategy.
WHY IT WORKED
MY ROLE
A 50 year old non-profit that finally got a brand in 2021. The Thunder Bay Arts Council is one of Michigan's oldest and continuous arts councils.
Ground-up brand architecture, value proposition and market positioning. As the lead creative consultant, together we developed a brand guideline, logo and identity work, and hundreds of marketing assets across the TBAC portfolio.
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